1. What’s your business? (In a nutshell)
My business calls Augmented Vacancies, an innovative mobile app job searching platform aims at students, young people and the graduates.
2. Why did you choose MK? Skills and Location
I chose MK because of the convenient location which is not too far from London and it’s known as the fastest growing city in the UK, which excites me to be part of the growing market.
3. What’s your interest in Big Data?
Big Data conceives everything that we need and therefore can be utilized for our company’s performance and serve our targeted market better. As a job searching site, big data is used as an important resource for us to analyse our key demographic area (16-25s), and their social and cultural trend including technology interest, fashion and user behavior etc. This information will help us to keep developing our product that suits our demographic market from product design to the features that we are planning to implement within our app eg choosing the right social media platform as the sharing feature and the right cloud based platform (currently deciding whether to use Google Drive or Dropbox) within our app so that our users can upload their CVs easily.
4. How can Big Data be instrumental in your expansion?
We are working to be in partnerships with a few companies to create more job feed for our app and to deliver employability training to our users in a national scale. Therefore, by being able to extract the datas and analyzing it, this will ensure us to implement the right contents and the features to our targeted markets within our companies. As well as that, we are expanding our team and thus, the big data will help us to put the analysis in place and having the right people to work for us.
5. How can UCMK support you? Service, consultancy etc
The seminar and workshops that MK:Smart is organizing will help me to expand my knowledge in being a ‘Smart’ business. I would love to work with UCMK to receive continuous services and consultancy support.
6. What’s the best thing about being in MK for business?
A variety of SMEs allows knowledge exchange and a good based for technology and engineering sectors.
7. How has your business developed? i.e. Staff numbers? Turnover
As a start-up, we have developed iOS job searching platform and we are working on the Android version. Currently, there are almost 3,000 jobs aggregated on our platform and is currently to provide ‘White Labeling’ as a service to an institution.
8. Key Persons with job titles from your business to be included in the case study
Sharon Oh – Founder at Augmented Vacancies